The top global data analysis platform, Sensor Tower, announced today the completion of the full-cost acquisition of AppMagic, a mobile application market intelligence service, with the amount of the purchase outstanding. Upon completion of the acquisition, AppMagic will operate independently as the new “Sensor Tower” SME solution.
Founded in 2016, AppMagic works to provide competitive intelligence to SMEs and is well known for its market research capabilities and insight into mobile play ecosystems. In an official statement, Sensor Tower stressed that the acquisition of AppMagic would further consolidate its commitment to provide first-rate insight services to the entire applied ecology, including small mobile play studios and independent developers.
“Today marks a new and exciting chapter in Sensor Tower’s history of smart development for mobile applications, we look forward to integrating AppMagic and Sensor Tower teams, technologies and products to support the full range of solutions for SMEs at all stages of mobile applications and play ecosystems.”
In 2025 alone, Sensor Tower ‘ s Mobile Applications Status Report predicts that millions of applications contributed 149 billion downloads. This sustained growth provides Sensor Tower with an excellent opportunity to better serve and support the subdivisions of mobile application markets.
According to Max Samorukov, founder and CEO of AppMagic, “Participating Sensor Tower will open up a new functional experience for AppMagic users. Our clients will now be exposed to a wealth of data and wider market horizons than ever before. This is an extraordinary step for anyone who seeks to understand market direction and how it develops.”
According to a trade analysis by PocketGamer, AppMagic has extended the data tentacle to the Steam platform over the past year, while Sensor Tower has also acquired the host/PC data service VG Insights and Playliner in recent years. This merger will significantly enhance the precision of the cross-matching of new tracks, such as PC/host game intelligence, game real-time operations, etc.