According to the Financial Times, OnlyFans is engaged in in-depth negotiations with the investment company Architect Capital to sell less than 20 per cent of its shares, which will cost the company over $3 billion.

OnlyFans argued that the sale of minority shares was the best way to guarantee company stability, especially after the death of the founder Leonid Radvinsky. Radvenski, a billionaire of Ukrainian origin in the United States, died of cancer last month and was 43 years old. According to the Guardian newspaper, OnlyFans is interested in dealings with Architect because the latter has expertise in the area of financial services, which reflects the desire of OnlyFans to provide bank products to the creators of the platform, who, owing to the nature of their work, have had difficulty accessing such services. OnlyFans is a highly profitable global enterprise whose creators profit by charging subscribers for content access. According to the latest accounts of the OnlyFans parent company, Felix International, the platform has 4.6 million creators ‘ accounts, divided into subscriptions to the platform at 80:20. The website has 377 million fan accounts, enabling users to purchase videos and send messages to their favorite creators.

During the fiscal year ended 30 November 2024, OnlyFans achieved revenue of $1.4 billion and pre-tax profits of $684 million, an increase of 4 per cent over the same period. Payments to creators during the same period amounted to $7.2 billion, an increase of nearly 10 per cent. Lavinsky received $701 million in dividends from OnlyFans in 2024, after he had received over $1 billion in such payments from the company. Last January, there were reports that OnlyFans had negotiated with Architect for the sale of 60 per cent of the majority. The previous year, there had been reports that the company had been negotiating sales with the consortium led by the Los Angeles Investment Company, Forest Road Company. If OnlyFans promotes the sale of minority shares, this means that the control of the business will be transferred to the family trust fund with Lavinsky shares.

