At the 2026 Games Developer’s Congress, Google articulated the vision of the next phase of video games development, describing it as a shift to a “dynamic game” driven by autonomous AI agents. Google indicates that the game industry is undergoing the most significant change from the 2D to 3D graphics transition, and the AI system is increasingly being integrated into the development process and game experience.
Google Cloud’s strategy focuses on proxy AI, where autonomous systems assist developers, generate content and interact with players in real time. According to the company, these tools could automate games testing, code generation, etc., and help the studio to control development costs that have increased by approximately 90 per cent since 2017. In addition to developing processes, the technology aims to create a more dynamic world of games. AI agents can drive an environment that is responsive to player behaviour and maintain a sustainable game system that can continue even when the player is offline.
In addition, AI tools are used to accelerate content creation. For example, the Roblox plugin developed by Élisa Interactive, an AI start-up that focuses on game development tools, can create complex 3D scenarios in seconds by means of dialogue tips; the Virtual World Building Platform, Dreamlands, can generate a complete 3D environment based on text description.
Google Clouds suggests that the combination of AI models, cloud infrastructure and developers ‘ tools can help the studio to shorten production time while giving creators more freedom to focus on play and design. The Global Director of Google Clouds and Strategic Industries, Jack Bush, said: “In Google Clouds, we help game companies to recover their creativity by providing infrastructure, AI models and proxy platforms that allow dynamic games to flourish. The future of the game is now. In Google Clouds, we not only provide infrastructure, but also an engine for the next great age of play.”