Take Two President: Artificial Intelligence has limited impact on game development and lacks creativity

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The CEO and CEO Strauss Zelnick, who owns the Rockstar and 2K Games studios, recently spoke at the CNBC High-Level Science Summit about artificial intelligence in game development.

Zelnick says he wasn’t deliberately sung, but the impact of artificial intelligence on game production is still limited. He said, “Assuming there’s no limit to that, can we press the next button tomorrow to develop a game similar to GTA, and have a sales plan, and that’s it?”

“Absolutely, it is not possible, first of all, to do it now, and then, even if it is, I do not think that it would be a good thing to do, but a plain copy.”

Zelnick points out that the first reason that artificial intelligence cannot be used in the development of games is the issue of intellectual property rights, and the biggest obstacle is that artificial intelligence is essentially based on the huge old data of the past.

Zelnick, in plain words, says, “Whatever happens to those in the Valley who like to listen, artificial intelligence is essentially a very large database and requires a great deal of computing resources that are also attached to a large language model, which is defined as retrospective.”

“Agent intelligence is very good at any retrospective data computation and large-language model application, and it does use many things that Take-Two does. But if it wasn’t for these areas, artificial intelligence was very bad. By definition, no AI model is creative because it is driven by past information.”

Turning to the expected GTA6 next year, Zelnick said: “Take-Two is committed to a series of unending works, team creativity, Rockstar Games has been striving for perfection and has done so far.”