The action party game ” King of Meat ” , launched by Amazon Gomes and developed by the British studio Glowmade, has been on the market for only two short months, and the news of the impending lay-offs has been sent out because of an extremely poor performance. Several developers recently confirmed in LinkedIn that they would be released by the company in January 2026.
Insider Gaming reports that several sources have pointed out that the official launch of King of Meat can be described as a catastrophic failure, and that Glowmade and the Amazon had previously placed high hopes on the new one, hoping that the entire platform would go online “at least 100,000 people.”
However, the actual data is far from what is expected, and SteamDB shows that only 320 people are on line at the top of Steam at the same time, or on free weekends, and that the number of players quickly falls to two numbers after the event, even 15 at the time of writing.
Even considering King of Meat in PS5 and Xbox Series X/S, and predicting that the number of players is 10,000 times that of Steam, the same number still falls far short of the threshold that management expects. According to the source, it is not only a “big roller” but also reflects a serious miscalculation of high-level market judgment.
The resources invested in advocacy behind King of Meat are amazing, and in addition to the opening of the Oping Night Live stage in Gamescom 2024 and the TGA 2024 Awards, Amazon has simultaneously destroyed millions of dollars in production sales, including a film promoted by the red MrBeast game channel, a London guest car ad, and even an animation test.
With such a high level of exposure, the game is still unable to fuel the market.
Glowmade started discussions with staff on the voluntary separation programme earlier this December, with an estimated impact of more than 10 people. According to the source, this happened earlier this year when the studio leadership assured the staff that “the operating funds will be sufficient to sustain the operation for a certain period of time”.
King of Meat, a four-person player who works together and competes, allows players to define their role appearances, their arms mix, and to design the local gates with simple construction tools to challenge other players.
The game is based on the fantasy world of Loregok, where all contestants are stars on the stage and the rich self-regulation and creation methods have not succeeded in attracting large numbers of players.
Following the mass abolition of the game business in October in Amazonia, and even the closure of New World (New World) which still has a good player base, King of Meat is now in a more difficult position, and the next project in Glowmade is likely to be seriously affected.